Posts Tagged: Native Content

Native Advertising: FTC Policy Update

One of the Federal Trade Commission’s core missions is investigating and taking action against false and deceptive advertising claims. For any advertiser or marketer, being on the receiving end of an enforcement action is a serious, possibly long-term endeavor.  In late December 2015, the FTC released its Enforcement Policy Statement on Deceptively Formatted Advertisements.  Clearly, the statement’s name alone sends a strong signal that the FTC sees native advertising, AKA, “Branded Content,” as an important issue.

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