Posts Tagged: Children’s Advertising Review Unit

CARU – Mattel – Sofia the First

Companies advertising to children…take heed! In a recent decision, CARU took what seems to be an especially hardline stance regarding the required sufficiency and clarity of disclosures made to children. In an action initiated through its routine monitoring program, CARU questioned whether Mattel’s :15 commercial for the “Sofia The First Royal Prep Academy” product adequately disclosed what items were included in the initial purchase and what items were sold separately. The spot opened with a.

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