BBB to MyPillow: BOGUS BOGO
ERSP – Guthy Renker / Cold Plasma Sub-D
By Philip Rebentisch To the uninformed advertiser, free can be costly. The Better Business Bureau of Minnesota and North Dakota (BBB) has revoked the accreditation of Minnesota-based MyPillow, Inc. lowering its rating to an F primarily due to its Buy One Get One (BOGO) advertising campaign. It’s a reminder that advertisers must exercise caution when making “free” claims as laws, regulations, and BBB member guidelines affect these and other claims made in advertising. Consumer Confusion is.
CARU – Mattel – Sofia the First
By Nicholas A. Persky It’s always nice to highlight a case where the marketer is doing things right. In one such matter, the Electronic Retailing Self-Regulation Program (ERSP) determined that Guthy-Renker, LLC had adequate substantiation in support of claims for its product, Cold Plasma Sub-D, a topical cream intended to sculpt and tighten the appearance of skin along the chin and jawline. The matter was initiated by ERSP pursuant to its ongoing monitoring program of.
NAD – Omega XL Dietary Supplements
Companies advertising to children…take heed! In a recent decision, CARU took what seems to be an especially hardline stance regarding the required sufficiency and clarity of disclosures made to children. In an action initiated through its routine monitoring program, CARU questioned whether Mattel’s :15 commercial for the “Sofia The First Royal Prep Academy” product adequately disclosed what items were included in the initial purchase and what items were sold separately. The spot opened with a.
The NAD found that Great Health Works, LLC had a reasonable basis to make several establishment and performance claims regarding the efficacy of the Omega-XL supplement in reducing joint inflammation and pain. In reaching its decision, the NAD noted that eight clinical studies have been conducted on the Omega-XL preparation over a period of thirty years, with the last trial being published in 2013, and in the arena of dietary supplements, such evidence that utilizes.