Posts Tagged: Marketing

SWEEPSTAKES & CONTESTS: A PRIMER FOR USER-GENERATED CONTENT

By Philip Rebentisch, ACP Part II in a Series In my previous blogpost about sweepstakes and contests, I addressed the primary differences between those two types of prize promotions (chance vs. skill) and the need for Official Rules. This post examines user-generated content. For both sweepstakes and contests, a popular format invites entrants to upload, post, or otherwise share their photos, videos, Tweets, or other content on social media platforms or the sponsor’s website or.

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