Posts Tagged: Marketing

Headache Inducing Headlines? Here’s 500 mg of Prevention.

In the end of March 2017, advertiser Magners Irish Cider accused Miller Lite and its advertising agency of using Magner’s HOLD TRUE tagline in a Miller Lite campaign. Magners went public and Tweeted “@MillerLite Imitation is the sincerest form of flattery they say…#HoldTrue.” While Magners was clearly having fun at Miller Lite’s expense, things could have taken a serious turn if Magners had accused Miller of trademark infringement. The Magners/Miller bar fight is a good.

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SWEEPSTAKES & CONTESTS: A PRIMER FOR USER-GENERATED CONTENT

By Philip Rebentisch, ACP Part II in a Series In my previous blogpost about sweepstakes and contests, I addressed the primary differences between those two types of prize promotions (chance vs. skill) and the need for Official Rules. This post examines user-generated content. For both sweepstakes and contests, a popular format invites entrants to upload, post, or otherwise share their photos, videos, Tweets, or other content on social media platforms or the sponsor’s website or.

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